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Mr .J. B. Sheffield, advertising director of Giuibel Brothers: "Probably more money is wasted 111 advertising by running consistently in a, publication for a long time and then suddenly dropping it than in any other way. It amounts to deliberately throwing away the goodwill which the readers of that publication have built up for :he advertiser's naniß and productt. It s better to advertise moderately,-than to use larger copy spasmodical!"," - Of Woods' Great Peppermint On••© .v'o cure on earth has half the wortJi
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https://paperspast.natlib.govt.nz/newspapers/HC19150824.2.7.6
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Horowhenua Chronicle, 24 August 1915, Page 2
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83Page 2 Advertisements Column 6 Horowhenua Chronicle, 24 August 1915, Page 2
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