Mr J. B. Sheffield, advertising director of Gimbe! Brothers: "Probably more money is wasted in advertising by running consistently in a publication for a long time and then suddenly dropping it than in any other way. It amounts to deliberately throwing away the goodwill which the readers of that publication have built up for rhe advertiser's name and productt. It s better to advertise moderately, than to use larger spasmodically." ~ Of Woods' Great Peppermint On re No cure on onrth has half the worto —Advt.
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https://paperspast.natlib.govt.nz/newspapers/HC19150823.2.10.5
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Horowhenua Chronicle, 23 August 1915, Page 2
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85Page 2 Advertisements Column 5 Horowhenua Chronicle, 23 August 1915, Page 2
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