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. Mr J. B. Sheffield, advertising director of Giinbel Brothers: "Probably more money is wasted in advertising by. running consistently in a, publication for a long time and then suddenly dropping it than in any other way. It amounts to deliberately throwing away the goodwill which the readers of that publication have built up for :he advertiser's name and productt. It i s better to advertise moderately, than-J to use larger copy ''spasmodically./';^
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Horowhenua Chronicle, 20 August 1915, Page 2
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72Untitled Horowhenua Chronicle, 20 August 1915, Page 2
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