Page 2 Advertisements Column 6

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Research InfoMōhiotanga rangahau
Title and Usage info

.Mr J. B. Sheffield, advertising director, of Gimbel Brothers: "Probably more money 'is wasted in advertising', by running consistently, in a publication for a long time and then suddenly dropping it than in any other way* It amount* to deliberately throwing away the goodwill which the reader* of that publication have built up lor :ho adrertifeor's name and productt. It ■* better to .advertise moderately; thia to u»q larger oopy bpaamedically."-— 1

Permanent link to this item

Hononga pūmau ki tēnei tūemi

https://paperspast.natlib.govt.nz/newspapers/HC19150819.2.10.6

Bibliographic details

Ngā taipitopito pukapuka

Horowhenua Chronicle, 19 August 1915, Page 2

Word count

Tapeke kupu