Page 4 Advertisements Column 5

Horowhenua Chronicle, 18 August 1915, Page 4

ON ADVERTISING The true test of advertising is th< effect it produces. A business notici in a paper that is not opened regularly obviously is of less use than an adver tisement in a paper that everyont reads. The Horowheuua Daily Chron iclo is read by every settler in the die Irict. A big proportion of the far mers subscribe to it, and others see. i at their neighbours' houses or^th creameries. The story of the transfe of its news items to the steaks an 1 chops is ben trovato but untrue, th ; purveyors of joints and entrees ue , plain paper, and preserve The Chror , iclo for future reference. The towm people all take Tho Chronicle; moi , of them from The Chronicle runner; dozen or 60 from their neighbour! front gates. To our view this praotk is reprehensible, but advertisers in Tf. Chronicle gain extra publicity thereto; i for the regular subscribers always "r< 1 ceivo an extra copy when the first oi s does not reach the proper people. Tl < local news is The Chronicle's specialit 7 and the citizens and settlers natural 7 seek this in the advertisements as w< r as in the records of social and gene." 0 happenings.- In the. city newspapei s with their-eight'-or sixteen pages '- minion type,* an. advertisement is-bu e ied; but in. The, Chronicle's four ope >• faced pages.of leaded.brevier the bi iness announcements catch the eye of t who open the paper. It pays to adv< tise; the ■proof; is to be tound in t 3- various profitable, and growing, reti ,d businesses of Levin. Many of T l 6 Chronicle's,best .customers, for adv< L y xieing are spontaneous witnesses i ' 6 this fact. Faii-priced articles ' 8 good quality are the bedrook of euooe A ful business, but: the coping-stone : le profit is publicity. A seller of en t. fish who covers his,cart with the fc lg paulin of concealment and exercises i ig his vocal organs gathers no pence.. I Is. too, the business man who shuns pi licity, has for his lot the sadness profits ourtailed and the guerdon „.„ moths and weevils. an " H NOT TREATING IT PROPERLY us If you cannot get rid of a cold it rst because you are not treating it proj fcly" ly. There is no reason why a c er- should hang on for weeks or until so av- serious throat or .lung trouble is del en. oped, and it will not if you take Chi rit oerJain'd Cough Remedy. Taken igh; double doses every hour after to- first symptoms " appeared Ohi in/s berlain's Cough Remedy would h my counteracted the effecfe of the cold ».«•- restored your system to a healthy ( Ad. ditio'nrv Even after the cold has una come, settled in the system -Cham >1." lain'sijOougb. Remedy will.giye pro; .in- relief and counteract any tendencj »es its resulting- ;