Page 3 Advertisements Column 2

Horowhenua Chronicle, 17 August 1915, Page 3

i WHAT WE DO CLAIM. Peneunionia generally reeulte from a cold or an attaok of influenza, bub can be prevented if Chamberlain's Cough Remedy is taken at the first symptom of either. Many people who have had every, reason to fear pneulnonia have warded it off by the prompt use of this remedy. We don't claim that Chamberlain's Cough Kemody wil 1 cure pneumonia but that it will prevent it if taken at the first syin ptom of a cold, influenza of bronchia) trouble. Sold everywhere. Advt. Mr J- 15. Sheffield, advertising director of Ginibel Brothers: "Probably more money is wasted in advertising by rutoning consistently in a-publica-tion foe- a long time and then suddenly dropping it than in any other way. It amounte to deliberately throwing awaiy the goodwill which the readers of that publication have built, up for she advertiser's name and productt. It :s better/ to advertise moderately, than » fro ,-nwiv. larger -nopy spwmodicaUy. , !—