Page 4 Advertisements Column 6

Horowhenua Chronicle, 12 August 1915, Page 4

ON ADVERTISING The true test of advertising is tho effect it produces. A business notice in a paper that is not opened regularly obviously is of less use than an advertisement in a paper that everyono reads. The Horowhenua Daily Chronicle is read by every settler in the district. A big proportion of the farmers subscribe to it, and others 6ee it at their neighbours' houses or the creameries. The story of tho transfer of it*> news items to the steaks and chops is ben trovato but untrue, the purveyors of joints and entrees use plain paper, and preserve The Chronicle for future reference. The townspeople all take The Chronicle; most of them from The Chronicle runner; a dozen or so from their neighbours' front gates. To our view this practice is reprehensible, but advertisers in The Chronicle gain extra publicity thereby, for the regular subscribers always receive an extra copy when the first one does not reach the proper people. The local news is The Chronicle's speciality, and the citizens and settlers naturally seek this in the advertisements as well as in the records of social and gene.vil happenings. In the city newspapers, with their eight or sixteen pages of minion type, an advertisement is buried; but in The Chronicle's four openfaced pages of leaded brevier tho business announcements catch the eye of all wh'o open the paper. It pays to advertise: tho proof is to be found in tho various profitable and growing retail businesses of Levin. Many of The Chronicle's best customers for advertising are spontaneous witnesses of this fact. Fair-priced articles of good quality are the bedrook of successful business, but the coping-etone of profit is publicity. A seller of crayfish who covers his cart with the tarpaulin of concealment and exercises not his vocal organs gathers no pence. So, foo, the business man who shuns publicity has for his lot the sadness ot profits curtailed and the guerdon of moths and weevils.

NOT TREATING IT PROPERLY. If you cannot get rid of a cold it ( s because you are not treating it properly. There is no reason why a cold should hang on for weeks or until some serious throat or lung trouble is developed, and it will not if you take Chamoerlain's Cough Remedy. Taken .n double doses every hour after th«, first symptoms appeared Chanberlain's Cough Remedy would have counteracted the effects of the cold and restored your system to a healthy condition. Even after the cold has become settled in the system Chamber-. lain's Cough Remedy will give prompt relief and counteract any tendency o! its'resulting in pneuinu!!* ,'