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Mr J. B. Sheffield, advertising director of Gimbel Brothers: "Probably more money is wasted in advertising by running consistently in a publication for a long time and then suddenly dropping it than in any other way. It amounts to deliberately throwing away the goodwill which the readers of that publication have built up for ohe advertiser's name and productt. It •s better to advertise moderately, than to use larger copy spasmodically.'?—
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https://paperspast.natlib.govt.nz/newspapers/HC19150812.2.11.5
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Horowhenua Chronicle, 12 August 1915, Page 2
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71Page 2 Advertisements Column 5 Horowhenua Chronicle, 12 August 1915, Page 2
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