Page 2 Advertisements Column 4

Horowhenua Chronicle, 10 August 1915, Page 2

.Messrs Parker and Vincent advertise details of a clearing sale of furniture to be held on Thursday, -'Oth August, uii behalf of the Rev. a. C. Ramlfrson, at the manse, Jlako Mako road, Levin. Mr J. B. Sheffield, advertising director of G-imbel Brothers: "Probably more money is wasted in advertising by running consistently in a publication for a long time and then suddenly dropping it than in any othor way. It amounts to deliberately throwing away the goodwill which the readers of that publication have built up for the advertiser's name and productt. It ■s bettor to advortiso moderately, than to use larger copy spasmodically."—