Page 4 Advertisements Column 6

Horowhenua Chronicle, 10 August 1915, Page 4

ON ADVERTISING

TJiu truo Lest of advertising is thu oil'ect it produces. A business notico in a paper that is not opened regularly übvioii.siy is of less um than an advertisement in a paper that everyoneread.s. The Horowhenua Daily Chronicle is lead by every settler in the district. A big proportion of the farmers subscribe to it, and others koo it at their neighbours 1 houses or the creameries. The story of the transfer of ilrt new.si Loins to the steaks and chops is ben trovato but untrue, tJio purveyors of joints and entrees uso plain paper, and preserve The Chronicle lor future reference. The townspeople all take The Chronicle; most of them from The Chronicle runuer; a dozen or so from their neighbours' iront gates. To our view this practice i« reprehensible, but adverfisers in The Chronicle gain extra publicity thereby, for the regular subscribers always recoivo an extra copy when the first ono does not reach the proper people. The local news is.The Chronicle'* speciality, and the citizens and settlers naturally seek this in the advertisements as well as in the records of social and goiicval happenings, Jn the city newspapers, with their eight or sixteen pages of minion t3 r pe, an advertisement is buried ; but in The Chronicle's four openfaced pages of leaded brevier the business announcements catch the eye of all who open the paper. It paye ffo advertise : the proof is to be round in the various profitable and growing retail businesses of Levin. Many of The Chronicle's best customers for advertising are spontaneous witnesses of this fact. __ • Fair-priced articles of good quality are tho bedrock of successful business, but tho coping-stone of profit is publicity. A seller of crayfish who covers his cart with the tarpaulin of concealment and exercises not iiis vocal organs gathers no pence. So,

too, the business man who shuns publicity has for his lot Uio sadness of profits curtailed and the guerdon of moths and weevils

SOI IDEATING IT PROPERLY. If you cannot got rid of a cold it .s because you are not treating it properly. Thcro is no reason why a cold should hang on for weeks or until some seritfus throat or lung trouble is developed, and it will not ii you take Chamberlain's Cough Remedy. Taken .11 double doses every hour after the first symptoms appeared Ohanberlain's Oougb Remedy would have counteracted the effects of the cold and restored your system to a healthy condition. Even after the cold has become settled in the system CJhaniberlain's Cough Remedy will-give prompt relief and counteract any tendency oi it« resulting in pueinru .'. inhere. ' '- Advt.