Page 3 Advertisements Column 1

Horowhenua Chronicle, 9 August 1915, Page 3

.Mr ,1. B. Sheffield, advertising director of Gimbol Brothers: "Probably , more money is wasted in advertising by running consistently in a publication for a long time and then suddenly dropping it than in any other way. It amounts to deliberately throwing away the goodwill which the readers of that publication have built up lor the advertiser's name and productt. Ii is better to advertise moderately, than to use larger copy spasmodically."—

Be kind to your mother, lor when you were small, 1 She kissed and caresscd you if -you had a fall. Shu nursed you in sickness and laughed at your joy, For she was your mother amT you Her dear boy. No friends could be kinder, no friends. • could be truer Than ..mother —anil Woods' Great Pep- ; ,/iji'v* 1 - 1 •J.