Page 4 Advertisements Column 6

Horowhenua Chronicle, 7 August 1915, Page 4

ON AOVJi}JITiBJA'G 'J lie truu tost of advertising is tiio nll'ocL il produces. A business notico in a paper that is not opened regularly uliviou.sly is of less iiiso than ;in advertisement iii a. paper that overyouo reads. The, iioionheima Daily Chronicle is read by every settler hi tlio di«trict. A big proportion ol' tlio farmers siiljjiciibo lu it, and others «oo it at their neighbours' "houses or the creainoi'ies. The story ol the ir.msi'oi' of il« jic-ws items to th« steaks and chops is bun Irovalo but untrue, tho jjurveyors ol' joint« and outroos uao plain paper, ami preserve Tho Chronicle lor future reference. The townspeople all take The Chronicle; most 01 , them from Tho Chronicle, runner; u dozen or no from their neighbour^ , lront gates. To our view this practice. i(s reprehensible, but advertisers in The Chronicle gain extra publicity thereby, lor Uio reguJar .subsciiborw always receive an extra copy when the Jirst olio does not reach the propel , people. TJio local nows i« The ChronicJo'o speciality. and the citizens and settlers naturally seek lhi« in the advertisements as well as in the records of social and geno/aJ happenings. Jn tiie city newspapers, with -their eight or sixteen pages of minion type, an advertisement is bua , - ied; but in The Chronicle's four openfaced pages of leaded brevior tho business announcements catch the eye of aJJ wlio open the paper. It pays tp advertise : \lio proof is to be louud in the various profitable and growing retail busines-sus of Levin. Many of The Ohruniclo's best customers for advertising are spontaneous witnesses wl this fact. - Fair-priced articles of good quality are the bedrock of successful business, hut the copmg-etonp of proiit is publicity. A seller of crayfish who covers his cart with the tarpaulin of concealment and exercises not his vocal organs guthers no pence. So, too, the business man who shuns publicity has for his lot the aadness of prolits curtailed and the guerdon of mollis and 17007113.

NOIVfU'EATING. IT PROPERLY. Ji' you cannot got rid of a cold it ,a because you are nob treating it proporly. There i.s no reason why a cold should liaiig on for wooks or until some serious throat or lung trouble is developed, and it will not if you take Chamberlain's Cough Remedy. Taken .n double doses every hour after the lirst symptoms " appeared Cha nborlain's Cough Remedy "would have counteracted the effects of the cold and restored your system to a healthy condition. Even after, the coJd has become bottled in the system Chamberlain's Cough Remedy will give prompt . rcliel and i:ounioraol any tendency 6i ■Hβ resulting in puciiii.o-. tr yhere. > £,& y,