Page 4 Advertisements Column 4

Horowhenua Chronicle, 29 July 1915, Page 4

f 0N... ADVERTISING

The true test of advei-Using is the olleof it »i'odu«\'i. A luisiuesH notice in a paper that is not opened regularly \ ohviutiniy i« of Jess »<so than au advertisement in a- paper that everyone [ read.s, Tho Hoiowheniia. Daily Chrou- i icle is n.'ad by every settlor in the din-t-rid. A big proportion of the Jar- | inert, yubscribe to it, and others boo it aI. their neighbours' houses or tho | creameries. Tho story oi tho transfer , of il« news i Lotus to the steaks anil j chops is ben trovato hut untrue, Lho purveyors oi joint;; and ontrcuK \nm plain palter, and preserve Tho Chronicle tor lulHie reference. The fowuo people all take Tin- < Mi enielo j uiukl ol Ibcm I'rion The Chronirlw runner; a dozen or 150 I coin their noighboiiii-,' I unit gate>v T<t mij- view thi:; practice 1,, !epri>li'Mi:-.ihl' , ) hut advei'fiaei'« i.u Tic? [ Chronicle, gain extra publicity thereby, | ' lor 1 lie regular .'oil'seneon-. alwajf; re '• ' ieiie an oil cm copy when the tirst ouo | •does not roach (he proper people. Tho , local news is The Chronicle'., spec-ialitv. ' and the citizen;- and setl-leir. naturally • ijcok this in tho advertisements »s welt as, iu the records ol' social and geuo.-al happenings. In the city newspapers with their eight or sixteen pagou ol niinioii type. ;m advei tisemeuf in huried ; hut in The Chronicle's lour open laced pages" of leaded brevier tho bus mess iiiinounceineiiUs catch the eye of all , who open the paper. H pays to advertise; the prool is to be lound in the,' various profitable and gvowiujj retail j businesses ol' l.eviu. .Many of Tho v.'hronielo's best, customers for adv«rutiiug .are spontaneous' witnesses ol Lliis .fact. Fair-priced articles ol j;ooi| quality tire the bedrock of success i'nl business, but the coping-stone ol proiii is pultlieity. A seller of eray I lish who covers bin earl, with the tarpaulin of concealment anil exercises not Jiis vocal organs gathers no pence. So, 100, the business man who shuns publicity hay for his lot (ho sadness ol profits curtailed and the guerdon ol moths and weevils.