ON ADVERTISING

Horowhenua Chronicle, 26 July 1915, Page 4

ON ADVERTISING

'I he true to»i.. oi advcrtisixig is tlio I'liocL it A business notico in a papei' iliat i.> Dot opened "Lniuu.-,1.y us () | K.6K than an adveru.M j meiil- jii a paper thai uvuryoJJt* Tit-.- Jluroulieiuia iJaily Oliroiin.'ic i» n-ad by wery sottier i" the district. A proiK)rtion oi the i'ar-im-r.s .subscribe tu it, iind oLhors eeo it ;iL then , ni'iyjibour.s' hou.sco or the eieaiueiie.-,. Ti|i> ston ol the trausl'ei , ot Us iiew.i i tonus t<; ijiu steaks and i.> ben trovato but untrue, the j"ii\ .'}uib ul jointo and entrees ii-su plaii. |)a[ie!, and Tho Chronicle km iiiui.re rerereiice. The townspeople all lake The Chronicle; most ui them hum 'J. he Chronicle ruiiuei , ; a dozen <.>r nu troin ibeir ueiyhboujw' Jroi'ii '■.'». j(j mi) view this praetioo '.* ivpivheiiMble, but advei'tisorci in 'Hie Ciii'i |! ie!e if.niii extra publicity thereby, !"r li:-' regular subbcribers always receive ins ■.•.\tra cop> v. ben the first ono iioe* iii.'l reaeh the proper peoi>le. Tho loea! lieu:, ic, The Chmnidc'.* speciality. and tin.' i-iijxen.s and ,s'Mtler.-i naturally -■eek this in the advertisements as well in the records <>i social and geno/al happening. In the city uejvwpapei"j with their <ir sixteen pages of minimi type, an advertisomenL is buri>.'!: bni. in The Chi on ieJe-'s lour opc-u-Uicei.l ;>u'4<■:■. ol' leailed hrevior the busi'licm ;iiiiiuiiiieeiuetits catch the eye of all ■>vlio open ihe paper. It pays to advertise; ihi- proof is to bo lounil in the

viino'if proh'taMe and growing retail i>l,finesses oi Levin. .VI any of The Uinniii'li/b best customers for advertiisiii;.; an , :iul«ous witnesses of tliio fact. Fair-priced articles of tjiiaiity are the- bedrock of success I'iil husiiio.ss, bul the coping-stono oi profit is publicity. A seller of eniy [i.-!i who covers liin cart with tho tarpaulin ('>!' concealment ami exercises not liis vocal organs ,L',atiiort no peace. >So, t<lo. tin. , . business man who shuns publicity has toi his lot the sadness ot piolits curtailed a fid the guerdon ol mollis and wenvils