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Mr J. B. Sheffield, advertising director of Gimbel Brothers: "Probably j more money is wasted »i advertising by running consistently in a publication for a long time and then" suddenly dropping it than in any other wayy It amounts to deliberately thro\ving| away the goodwill which the readers' , of that publication have built up /or :ho advertiser's name and II s better to advertise moderately, thaip to use larger copy spasmodically."— * Agriclltural Advertising.
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https://paperspast.natlib.govt.nz/newspapers/HC19150717.2.27.4
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Horowhenua Chronicle, 17 July 1915, Page 4
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73Page 4 Advertisements Column 4 Horowhenua Chronicle, 17 July 1915, Page 4
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