Page 2 Advertisements Column 5

Horowhenua Chronicle, 9 July 1915, Page 2

More effective than any mixture or syrup in stepping a cough or.cold is "Nazol." More economical, tjo. GO doses for Is fid. — Advt. Mr J. B. Sheffield, advertising <1 irector of Grimbel Brother:-: "I'robably more- money is wasted in advertising by running consistently in a publication for a long time and then sudden- 1 ly dropping it than in any other way. It amounts to deliberately throwing ! iway the goodwill which the readere , jf that publication have built up for :he advertiser's name and produett. Ix. i s hotter to advertise moderately, than ;o use larger copy spasmodically."— • \gric cltural Advertising.