Page 2 Advertisements Column 6

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Air J. B. Sheffield, advertising diixotor of Gimbel Brothers: "Probably more money is wasted in advertising by running consistently in a publication for a long time and then suddenly dropping' it than in any other way. It amounts to deliberately throwing away the goodwill' which the readers of that publication have built up for ;he advertiser's name'and productt. It •s better to advertise moderately, than to. uee larger, copy spasmodically."— Agricultural Advertising. <.-.;. -- - . A.

Permanent link to this item

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https://paperspast.natlib.govt.nz/newspapers/HC19150708.2.11.6

Bibliographic details

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Horowhenua Chronicle, 8 July 1915, Page 2

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