Page 3 Advertisements Column 1

Horowhenua Chronicle, 6 July 1915, Page 3

Mr J. B. Sheffield, advertising director of Grind)el Brothers: "Probably more money is wasted in advertising by running consistently in a publica- . - ' tion for a long time and then suddenly dropping it than in any other way. 't It amounts to deliberately throwing away the goodwill which, the readers of that publication have Built up for the advertiser's name and productt. It *s better to advertise mo3erately, than to use lapgor copy spasmodically."— Agricultural Advertiairk.; ;