Second Edition

Horowhenua Chronicle, 5 July 1915, Page 3

Second Edition

. "Does your daughter play fcJchubert," he asked. "I believe so," the 'ady replied deprecatingly; "but.l think she prefers bridge I" In no country more than m Germauy is the view held that war is "good to the people" ae a reforming influence k As, however, the Germans are never i lived of explaining that it was a pearc I i'ul innocent, and virtuous Germaay ■ which was "fallen upon" by wicked " enemies, the following account of Oer inaiWy , before the war, given in a popby Profeesor von 'Liszt, of (Berlin, is. interesting :—"The war has brought us to our senses. In the; course the long yeai-s of peace we had , come to over-estimate materia , ., and under-estimate ideal, possession Money was the measure of everything Hurried -work and hurried pleasure prevailed more ■ and more External 6pJendo'ur went with internal poverty . The idealist was not wanted, either in 1. the factory on in the eountinghouse or in politics, in which economic interests came ever more and mere to tli.» fore. There was a levelling of our political battles. With regard to* foreign countries also we aimed only i< t economic activity. .Commercial intoiests were our stars. The contempt of idealism has led to a bitter revenge. •Air J. B. Sheffield, advertising director of Gimbel Brothers: "Probably more money is wasted in advertising , running consistently in a publication for a- long time and then suddenly dropping it than in any other way. It amounts- to • deliberately ' throwing . away the goodwill which the readers of that publication hare built up for the advertiser's name and productt. It 's better to advertise moderately; than to use larger copy spasmodically."— Agrictltural Advertising.