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Horowhenua Chronicle, 2 July 1915, Page 3

'Mr J. B. Sheffield, advertising director of Gimbol Brothers: "Probably more money as wasted m advertising by running consistently m a publication for a long time and then suddenly dropping it than in any other way. It amounts to deliberately throwing as -- away tho goodwill which the readers of- that publication have built up for the advertiser's name and prodiuctt. It '■* * - "is better to advertise moderately, than . t to use larger copy spasmodically."— ' ■ Agricultural Advertising. . Daintiest ana beet in evening Bhoes , „ for ladies. Quality shoes of ease and elegance, smart, stylish, And durab'a, for town or country wear, v are to be from F, W. Levin. .