Page 4 Advertisements Column 3

Horowhenua Chronicle, 30 June 1915, Page 4

UNKESEkVED SALE OF DAIRY • STOCK. AT THE SA'JjEYABJDS, LEVIN. MChNiDAY, sth July, 1915. MESSBS IBftABAM AND WIL- ■ LIAMS, Ltd., have been instructed by Mr A. G. Meyrick (who has sold Lie property to sell as above at 12.30 p.m., the whole of his well-known herd consisting of— I f*f\ COWS coining to 3rd calf and 1 W calving in August and September. 20 cows coming to tJieir second calf and calving August and September. 10 heifers.in calf. 20 weaner heifers 2 Jersey bulls (one purebred). 1 dogcart und harness. " 736-6 Clearing Sale. THUSI>AY, JOLY Ist, 1 p.m. MESSKS I'AIIKER AND VJNOELNT have received instructions from Mr H. H. Jilade. to "sell the whole of his furniture .and household effects as wbove, at his residence, Levin, Kopu-taroa-road (J . It. McDonald'6 estate), comprising— Cow to calve September, pony, gig, and harness, bay pony, saddle and harness, 2 pigs, cattle and sheep ■ dog, fowls, etc. Also dining-room table, chairs, couches, linoleums, duchesses, double, three-quarter and single bedsteads complete, horse rug, etc., etc. Auctioneer's note.—The bedroom furniture is practically all new and in good order. JULY Ist, 1 p.m. 734-3.

ON ADVERTISING

The true test of advertising is the oifect it produces. A business notice iu a paper that is not opened regularly obviously is of less use "than an advertisement in a paper that everyone reads. The Horowhenua Daily Chronicle is read by every settler in the district. A big proportion of the farmers subscribe to it, and others see it at their neighbours' houses or the creameries. The story of the transfer of it« news items to the steaks and chops is ben trovato but untrue, the purveyors oi joints and entrees use plain paper, and preserve The Chronicle for future reference. . The townspeople all take The Chronicle; most of them from The Chronicle runner; a dozen .or so from their neighbours' front gates. To'our view this practice is reprehensible, but. advertisers in.The Chronicle gain extra publicity thereby. f'jr the regular subscribers always receive an extra copy when the first-one does not reach. the proper people. The local news is The Chronicle's speciality, and tho citizens and settlers naturally seek- this in tho advertisements as well as in the records of social and general happenings. In the city newspapers, with their eight or sixteen pages of minion type, an advertisement is buried; but in The Chronicle's four openlaced pages of loaded brevier the business announcements catch the eye of all who open the paper. It pays to advertise ; the proof is to be found in the various profitable and growing retail businesses of Levin. Many of The Chronicle's best customers for advertising are spontaneous witnesses of this fact. Fair-priced articles of good quality are the bedrock of success ful business, but the coping-stone of profit is-publicity. A seller of crayfish who covers his cart with the tarpaulin of concealment and exercises not 1 nis vocal organs gathers no pence. So, too, the business man who shuns publicity has for his lot the sadness of profits curtailed and the guerdon of moths and weevils.

a—away—^—*•* l WEARS OUT BODY AND BRAIN. Indigestion and dyspepsia wear jut body and brain, for owing to iinperfeci assimilation of food they do not receive the required nourishment. Constipation ensues and the victim becomes wealk and haggard!. Chamberlain's Tablets stimulate the digestive organs to perfect action, compelling digestion and assimilation of food, and strengthen the bowels, so that they act naturafly and regularly. Sold everywhere. Advt. —■ISP'— JNOTTBEATING IT PKOPERLY. If you cannot get rid of a cold it -3 because you are not treating it properly. There is no reason why a cold should hang on for iweoks or until some serious throat or lung trouble is developed, and it will not if you take Chamberlain's Cough Remedy. Taken in j double doses every hour after the first" symptoms appeared Cha Br berlain's Dough Remedy would have counteracted the effects of the cold and restored your system to a healthy condition. Even after the cold has become setfUed in the system Ghamiber:;:iu's UaTgh Remedy will give prompt ietiei counteract any tendency oi it,' resulting in pheuiiio!" iviere. Advt.