MAIL NOTES.

Horowhenua Chronicle, 29 June 1915, Page 4

MAIL NOTES.

Mails close at LeviD ost Office as under:— For Wellington (daily), 8 H.m.. 4.15 p.m., and 6.15 p.m. For Palmerston North (daily), 10.30 a.m. and 7 p.m. For Wanganui, New Plymouth <*nd districts (daily) 10.30 a.m. For Napier and Hawke's Bay district, Masterton and W'airarapa die trict (daily), 10.30 a.m. For Auckland, per Main Trirnk 'connecting at Palmereton .North), daily 1.30 a.m. For Weraroa (daily) 8 a.m. and '1 a.m. For Ohau and Manakau (daily), 6 a.it For Otaki (daily), 8 a.m. and i J p.m Koputaroa. Moutoa, Tokomaru, I inton and Longburn (daily), 10.30 a.m. For Foxton (daily) 10.45 a.m. tnd 7 p.m. For Shannon, 10.30 a.m. and 7 p.m. For Te Horo, Waikanae, Paekakariki I'ii'inncrton and Johnsonville (daily),' 4.30 a.m. For Australian Colonies, United Kingdom. Continent of Kurope, Soith Africa, India. China, Japan, et«., as specially notified. For United States of America. 3anadn etc.. ae specially notified. ON ADVERTISING The true test of advertising is tho effect it produces. A business notice in a paper that is not opened regularly obviously is of less uee than an advertisement in a paper that everyone reads. The Horowhenua Daily Chronicle is read by every settler in the district. A big proportion of the farmers subscribe to it, and others see it at their neighbours' houses or the creameries. The story of the transfer of ite news items to the steaks and chops is ben trovato but untrue, the purveyors of joints and entrees use plain paper, and preserve The Chronicle for future reference. The townspeople all take The Chronicle; most of them from The Chronicle runner; a dozen or so from their neighbours' front gates. To our view this practice is reprehensible, but advertisers in The Chronicle gain extra publicity thereby, for the regular subscribers always receive an extra copy when the first one does not reach the proper people. The local news is The Chronicle's speciality, and the citizens and settlers naturally seek this in the advertisements as well as in the records of social and general happenings. In the city newspapers, with their eiglit or sixteen pages of minion type, an advertisement is buiried; ibut in The Chronicle's four openfaced pages of leaded brevier the business announcements catch the eye of all who open the paper. It pays to advertise : the proof is to be 'round in the various profitable and growing retail businesses of Levin. Many of The Uhronicle's best customers for advertising are spontaneous witnesses <ot ; this fact. Fair-priced articles of j < good quality are the bedrock of success- i ful business, but the coping-stone of ; ■profit is publicity. A seller of Cray- t fish who covers his cart with the tar- j paulin of concealment and exercises not < his vocal organs gathers no pence. So, ! too, the business man who shuns licity has for his lot the sadness of i profits curtailed and the guerdon of i moths and weevils. < . i