ON ADVERTISING

Horowhenua Chronicle, 25 June 1915, Page 4

ON ADVERTISING

Tiie true test of advertising is tli© eli'ect it produces. A business notice in a paper that is not opened regularly obviously is ol loss use tlian an advertisement in a paper tliat everyone reads. The Horowhenua Daily Chronicle is read by every settier in the district. A big proportion of the farmers subscribe to it, and others see it at their neighbours' houses' or the creameries. The story of the transfer of its news items to the steaks and chops is ben trovato but untrue, the purveyors of joints and entrees use plain paper, and preserve The Chronicle for future reference. The townspeople all take The Chronicle; most of them from The Chronicle runner; a dozen or so from their neighbours' front gates. To our view this practice is reprehensible, but advertisers in The Chronicle gain extra publicity thereby, for the regular subscribers always receive an extra copy when the first one uoos not reach the proper people. The local news is The Chronicle's speciality, and the citizens and settlers naturally seek this in tiie advertisements as well as in the records of social and gene/al happenings. in tiie city newspapers, witn their eight or sixteen pages of minion type, an advertisement is buried: but 111 The Chronicle's four openfaced pages of leaded brevier the business announcements catch the eye of ail who open the paper. It pays to advertise : the proof is to be round in the various proiitable and growing retail businesses oi Levin. iUany of The chronicle's best customers for advertising are spontaneous witnesses of this fact. fair-priced articles of good quality are the bedrock of success lui business, but the copmg-tstonj? ol proiit is publicity. A seller of crayhsh who covers his cart with the tarpaulin of concealiucnt. ana exercises not nis vocal organs gathers no pence. So, too, the business man who shuns publicity lias for his lot the sadness of profits curtailed and the guerdon of moths and weevils. jßagaMaM ir * r TT T Hffl -** I —TH Here's good advice ueyon dprice. for Colas, Coughs, Sore Throat's, influenza or Bronchial Troubles, taiie "iNazol," ana you'll get immediate relief.