Filling the German War Chest

Horowhenua Chronicle, 19 June 1915, Page 4

Filling the German War Chest

ai/'NT i Oil "GOLD- BULLETS." ('London Times.; New V urk, April 9. I he Berlin con<.spondent oi the New lork Times sends a picturesque description oi tile frantic hunt tor stray gold which, it is claimed, has brougatin t'iia equivalent ol over iO millions .iierhug to tilo Imperial War Chest. The movement lo provide the Kaiser s Govmen i i\ ith "golu buJleW wa-> started by Fiau uji li.wr.sig, the wil> it a well-known captain of industry, who in two weeks, collected (JUO golden coins Iron, the inhabitants of two liraudenbnrg villages. tier success encouraged a legion of collectors ail over the Empire. Olio miller oered olb ol war n 1 eat flour lor every gold pi ve ' roiign t- i.Mn by December 31, Is Se ccliaugtso i r paper. lie coll. :ud I' 1 ,!. V is!., i ling. Newspaper?- oil'.". - •(.!. p" i..s ior each 4.000 gold eoins. Oji-j ' ew.:pnpor exchanged in this way £200,000. Soon all I lie school-children iv;.re engaged in tin: businesis oi exclianguii notes ior gold eon), lo be delivered 'u the their. reward being a holiday I'm- each aggregate ol Patriotic asocialkui.s look up the cry, aiul decorated the collector of every £10 sterling with an iron cross, while mov-ing-pictures establishments and oven piiblk'hou<se.s granted reduced prices in return for gold. Hundreds of thousands ol postal onrd.s were circulated explaining why it must be considered a patriotic duty to exchange gold ior paper, the result being that every enr dutiluily sent all the gold veins in his possession to the Reichsbunk. receiving in return new bunk notes.

it Off » When you feel like "falling in" Laugh it off; "When your'to sorry you "have been'' Laugh it oft'; Feeling "blue" don't help a bit Better to be "Glad of it,'' Laugh it off. K.eep your sense ot humour bright Laugh it off: Polish it with ail your might, Laugh it off; Nothing matters over much Tighieii up your "Wisdom clutch,' Laugh it off. I am writing th, • for tou, Laugh it oif. Like as not' twill help ine, too. Laugh it off. 7v"orry never )u:t<?.e- a man. Let's just do the best wo can. And laugh it, off. \Y. E. Fnch. I'/lASI, HOY •§, Minis at Lc-vlo ost Ofl'co . an dor:•— For Wellington (daily), if v.u . i i p.ill. I - i .Norili (daily), 10.30 <i.:ii ami p.m. i- or W New Plymouth and tii.-ir:. u> .ouiiy; iU.iiu a.m. 1-..: i;>icr ;in ; t.U>,v lie's Bay *'isiri't. Mil.-l< iv i >ii •u mi Wairarapa 'lis tact vi.uiy i, lU.iKf a.in. X ' i <j! Au'-Kißutt, ..tr Main Trunk "-jii at l\ ; :v.ei'r ■.{•:: .vuth), ll.iy ' ,t ;ii - W'l'.i! .it («,.• y) S a,. 1:1. nud 'I i v. l ! <»• .!.i u.'j.. Mii juKiiu (daily;, tt !ii <>■. ii,; •.!,u!vj, 8 a.m. and J I I .m k*:( " it- a. \n.iiu»;i, i'oKumarn, ' 'v I..iu and 1..i:,n1..u ii liaii.v). 10.30 a in. i-. »:>.ni • ■);i : ?v ■ 10.45 a.m. nd 7 p. in. -hiirinoii, a.m. 8-n.J 7 a.m. fix !'<• llo:... \V,.:kanac, Paokakiriki I I :: :.ii' .!('•:'t.wrrvillw (daily) I 4 .30 a.m. | I'. - T " : 1 :• !i Colonies. I ri'od ' f. • ■ j.' :r:* -: ic. "f !vilOJie, -io Ith j '". i !'■ '<• ■ .iapiin, e*«s., m j specially notified. I for i in! - i Mali's of America, • s»n----j ii.- .i- j H'' ' ill*' IlOt I III.sJ. i Hard to Bear

V/hen the back ache and pain? so badly that, you can't work, can ! rust, cau l sleep, can I eat, it's hard tu bear. Thousands_ oi ache I'ills cure every kuluey ill euro bladder troubles, urinarj derangements, dropsy. Head tin,- lOMtmuny to the merit of the greatos 1 o! kiuney specifies. Air W. A. i J'i.'ounoll, late of Ciiiubriii.u'i'-si ier;, Levm, audi now living m ihe country, says:— "About i "ev.-a years ago I was suffering ii.x.ii a severe pain across ths small (;i tin; buck, and ..L knew aching backs havo been relieved and cured. iVopie are learning thai, backache pal us come from weak kidneys, liiai Doan s Buckfro 111 Htliui symptoms preseut that my kniiiuio >-ere the eause of this nagging a: he. h'or nearly two years i h;ui In-.-iu trying dillerent remedies, bin luey did me no good whatever. JJoan's Backache Kidney PiJL wefo one day recommended to me as a cure for my complaini, so i got- some. I was really very iii »vhou 1 started taking them, but alter using three or four bottles my kidneys were once wore iu a liealtlsy statu, and the pain in luy back had entirely disappeared. J have had one or two slight attacks >ii kidney trouble since my cure was eilocted, but I nave never known Doan's Backache Kidney fills to fail in giving me 1 el ad a) most 11:1 mediately, and alter taking theiu ior a few days 1 a in quiie weli again." Backache is kidney ache, and ii neglected will bring in its train all the horrors oi advanced kidney liu(, be sure you [ret JJOAN'S.

ON ADVERTISING 'i: •• true tesl <>f advertising is the I'tfect it lu-odu-ces. A Ihiwitless noticu in a- paper that is, nut opened regularly obviously is of less use than au advertisement in a paper that everyone reads. Tho Horowhenua. Daily Chronicle is read by every settler in the dintrict. A big proportion of the farmers subscribe to it, and others see it a.l their neighbours' houses or the creameries. The story ol tho tram*!er of i ff> iicH'.s i Louis to the steaks and oh ops is ben trovato but untrue, tho purveyors oi joints and entrees use plain paper, and preserve The Chronicle tor future reference. The townspeople all take The Chronicle; uiost of them from Tho Chronicle runner; a dozen or .so from their neighbours' trout gate. To our view this practice is reprehensible, but advertisers in Tho Chronicle gain extra publicity thereby, tor the regular subscribers always receive an extra copy when the first one does not reach the proper people. The local news i« The Chronicle's speciality, and the citizens and settlers naturally seek this in the advertisements as well as ill the records of social and gone.';;l happenings. lit the city newspapers, with their eight, or kixteen pages of minion type, an advertisement is buried ; but in Tho Chronicle's four open-fa-ced pages of leaded brevier tho business announcements catch tho eye of all who open the paper. It pays to advorti.se: the proof is to be found ill the various profit-able and growing retail businesses of Levin. -Uany of Ihe chronicle's best customers for advertising are spontaneous witnesses of this fact. Fair-priced articles of quality are the. bedrock ot' sui'.cess ful business, but the coping-stone oi pro til is publicity. A seller of eray fish who covers his cart with the tarpaulin of concealment ami exercises not his vocal organs gathers uo pence. 80, too, the business man who shuns publicity has for his lot the sadness of profits curtailed and the guerdon of moths and weevils.