Page 4 Advertisements Column 4

Horowhenua Chronicle, 17 June 1915, Page 4

j LEVIN STOCK SALE. j WEDNESDAY, JUNE "10. NEW ZEALAND LOAN AND MER , OANTILE AGENCY CO., LTD | J AviJl offer ab their Leviu yauls to moi- ' [y I row:— " ' -, , , i 6! j 200 mixed aged ewes aud lambs. Ijy 110 woolly hoggets. 8 fat cows. -, <J fat bu-llocke. I 2 fat heifers. v . ] Tigs must be yarded at 12 o'clock | i- , y 677-1 I P sharp. LEVIN STOCK SALES. j a EIUDAY, 18tii JITN-Jfl, 1915. AJ3RAHAM AND WILLIAMS LTD will sell at 1 p.iu.- . j a 200 ewea in lamb. \ y0 hoggets. J j 00 prime heavy wethers I. 8 guaranteed fat cowb. f: 8 fat bullocks. ; ■ 1 ton ■ oateu ■ slieaf ohatf. ■ j Bacouers, poi-koi*}, stoics and weaiier pigs. ' t NOTE.—Pig sale commences at . 12.15, and all pigs must be yarded by : 12 sharp. \7B-2 i 100 2, J. and 6-tooth ewea m laiuD to ltoinney rams (off hills). , i 100 owes in lainb to Romiioy rains. , ; 175 wethers (off hills). s L ICO wethers ; 135 owes in lamb to Romnoy ranis. !^ s (580-1 f ' mana"watu candidate. i fc FORD MOTOR OAR COMPETITION. J mllE TJomniibtee have decidtd to I J. change tho Gucesing Competition d to a straight-out Ballot. TicSele already sold aie numbered " auu -will participato in tho drawing 0 Present holders of tickets requiring a * refund must apply to me on or beloro ' TUESDAY, 22nd inst. 0 Holders of tickets please note. B. R. GARDENER, II w Secretary.

582-fcd _ _ tf<> x 2,_Levin._ CJ A T J? 'OV STOCK, POULTRY 3i\.lJJci produce, etc [N AID OF THE WOUNDED .SOLDIERS' FUND En Dalgety and Co.'s lards. Levin. SATURDAY, -JUNE 19, 1915, at 12.30 p.m. Comprising— SHEEP CATTLE HORSES PIGS. Jli'tc, Etc. ROLL UP! II BOLL UP!!! 081-4 CLEARING SALE OK DAIRY STOCK AT OTAKJ. THURSDAY, JUNE 17, 1915. ■ ✓ ! DALGETi' *AND CO., LIMITED. have, been instructed by Major Addington, who has sold his fatm, to .sell on the above date at 12.30 p.m., the whole of liis dairy herd, comprising— ~ ISO cows, calving August and September I bull 1 s.i'. plough, 1 disc plough, 1-horse block and tackle. The sa!o will bo liold in yard at back of Mr l< , . J. Ryder's residence. 051-G. ~~ " TAKE NOTICE THAT in accordance- with tho provisions <il' Section 5U ol "The Hating Act, 19US," and Section 117 of '•The Counties Act, 1908,' public notice in hereby given tliat it is the intention of the Horowheuua County Council tii strike liio General and Separate R;:tos in the respective Ridings of the 11 : r.ilicnua County for tho period fivm Ist April, 1915, to 31st March, lt'iG. la the Tokomaru Riding a General Rate of fd in the £ ; in the Wirokino Riding a General Rate of £d in the £1-; in tho Otaki riding a General Rate of Id in the £1; in the To Horo Riding a General Rate of Id in the £; and in terms of the "Water Supply Act, 1908," and "The Rating Act, 1908," a .Separate Rate of id in the £ in the Horowhenua Water Race District. All upon the capital value of all ratable- properties in tho respective Ridings and Water Race District, and be payable on tho 10th day of July, 1915." (Signed) J. 15. CURRIE, 626-2 iv Acting County Clerk.

ON ADVERTISING The true test oi advertising is the oli'ect it produces. A business -notices in a paper that is not opened regularly obviously is of less use than an advertisement in a paper that everyone reads. The Horowhonua Daily Chronicle is read by every settler in the district. A big proportion of the farjuers subscribe to it, and others see it at their neighbours' houses or, the creameries. The story of the transfer of ites news items to the' eteaks and chops is ben trovato but untrue, the purveyors of joints and entrees use plain paper, and preserve The Chronicle for future reference. The townspeople all take- The Chronicle ; most of them from The Chronicle runner; a dozen or so from their neighbours' front gates. To our view this practice is reprehensible, but advertisers in The Chronicle gain extra publicity thereby, for the regular subscribers always receive an extra copy when the first one does not reach the proper people. The local news is The Chronicle's speciality, and the citizens and settlers naturally seek this in the advertisements as well as in the records of social and gene.wl happenings. In the city newspapers, with their eight or sixteen pages of minion type, an advertisement is buried: tout in The Chronicle's four openfaced pages of leaded brevier the business announcements catch the eye of all who open the paper. It pays to advertise : the proof is to be tound in the various profitable and growing .retail businesses of Levin. Many of The chronicle's best customers for advertising are spontaneous witnesses of this fact. Fair-priced articles of good quality ate the bedrock of success ful business, but the coping-stone of profit is publicity. A seller of crayfish who covers his cart with the tarpaulin of concealment and exercises not iiis vocal organs gathers no pence. So, too, the business man who shuns publicity has for his lot the sadness of profits curtailed and ihe guerdon of moths and weevils.