Untitled

Horowhenua Chronicle, 14 June 1915, Page 3

The Chronicle will not be published on Wednesday next, that day being a general holiday in Levin in honor of tlie carnival arranged to raise funds for the Sick and Wounded Soldiers Fund. Tftll details of the. function will be published in The Chronicle's issue of TKursday next- °

The saJe of produce on Saturday night on behadf of the Levin carnival netted £6 7s. ■Captain Henry, the Inspector of Cruelty to Animals, visited Levin la,st week, and made investigations ,into several complaints. The great downpour of rain on Saturday night caused apprehension to quite a number of Levin shopkeepers. The gutterings were unequal to the voiumo of water, and the floors or several business places were covered, with water that forced its way through the roofs At Messrs Parker and Vincent's store an embankment ol sand bags wae , Hurriedly improvised, to keep the flood clear of a part of the building where grain was stored. Messrs Haswell Brothers store 'was another place where great difficulty was experienced in keeping back the flood. Mr <J. S. Keedwe'll and JBulliman Brothers also found the inrush a cause of loss and anxiety. The heavy rain on Saturday spoiled the fancy dress football match. As far as it, was played the scores were three each and the game was declared a tlraw. A return match will be played next Saturday. The two teams met at the Grand Hotel corner and led 'by flie bands from the Boys' Training Farm marched to the domain. Some striking and novel dresses were worn and gave people an idea of the treat fh store for "Wednesday.

ON , ADVERTISING "The true test of advertising is the effect it produces. A bushiest* notice lii a paper that is not opened regularly obviously is of less use than an advertisement in a paper that everyone reads. The Horowhenua Daily Chroniclo is read by every settler in tlio district. A big proportion of the farmers subscribe to it, and others sec it at their neighbours' houses or the creameries. The story oi the transfer of its neuo items to the steaks ami chops is ben trovato but untrue. - tht< purveyors of joints and entrees u*>» plain paper, and preserve The Chronicle for future reference. The townspeople all take The Chronicle; most of them from The Chronicle ruimer; lv dozen or so from their neighbour' front gates. To our view this practice, is reprehensible, but advertisers in The Chronicle gain extra publicity thereby, for the regular subscribers alwa-yn receive an extra copy when the Fust ono does not. reach the proper people. The local news is The Chronicle's speciality. and the citizens and (settlers naturally seek this in the advertisement* as well as in the records of social and gene.v.l happenings. In the city utswspapiM , *, with their eiglit or sixteen pages of. minion type, an advertisement is buried: but in Tlio Chronicle's four openfaced pages of leaded brevier the business announcements catch the eye of all who open the paper. It pays to advertise : the proof is to be round iu tho various profitable and growing retail businesses of Levin. .Many of The Chronicle's best customers for advertising are spontaneous witnesses 'ol this fact. Fair-priced articles of good quality are the bedrock of success fui business, but tlio coping-stone oi profit is publicity. A seller of cray fish who covers his cart with the tarpaulin of concealment ana exercises not his vocal organs gathers no pence. So, too, the business man who .shuns publicity has for hie lot tho sadness "I profits curtailed and the guerdon of moths and weevils