The Chronicle PUBLISHED DAILY. LEVIN. FRIDAY, OCTOBER 3, 1913. HOME SEPARATION.

Horowhenua Chronicle, 3 October 1913, Page 2

The Chronicle PUBLISHED DAILY. LEVIN. FRIDAY, OCTOBER 3, 1913. HOME SEPARATION.

Home separation oi' milk has been the subject of much discussion in Levin lately. So fur as we have sensed the opinions of farmers on this point we gather that there is a preponderance of convictions that the system of home separation will mean a falling-oil' in quality, and that the longer the introduction of the system can be delayed the bettor it will be for the dairying community as a whole. Apropos of the subject we note an interview published by the Christchurch Evening News. That journal ' interviewed Mr. W\ E. Crichton, a representative of Messrs W'ed'dell and Co., the English linn of dairy produce distributors, and in the course of his remarks on dairying generally, Mi- Crichton said:'— "1

view with some alarm (.lie increase in Uio use of milking maehines and home separators. Both are all right if used and conducted properly, hut il is not easy to make certain that they will he. Nevertheless we have handled a lot of hutter made from homoseparated cream, and really the quality was marvellously ' good, although a slight falling-oil' in quality could he detected. it is of (he utmost importance for producers under the home separator system, and the users of milkingmachines to do all they possibly can to ensure absolute cleanliness, as it is only by this means that a falling-oil' in quality can be prevented. One dirty dairyman can spoil a vat of milk or a. churn of cream, and it obviously behoves larmers to send to the factory milk and cream in the best possible condition.*" Air Urichton passed some interesting comments upon !he subject of values. lie said:

■"New Zealand butler will never attain the price of the best Danish on the Home market on account of the geographichal position of Denmark. For instance, the cows in Denmark are milked, the butler is made, shipped, and eaten within a fortnight, and this goes on as regularly as clockwork every week in the year. The Denes also look after the marketing very closely. There is a committee which sits each week, and from reports received from all the different centres the price of butter arriving the following week in .Mngland is fixed. Most of the Danish butter is sold f.0.b., and only Ihe small proportion of what is termed "free butter" is consigned. All the Danish butter also comes under one Govcrnmenl brand, 'LURV'

ABOUT MARGAIUNE. Another matter possessing a keen intoroal for Levin settlers was touched upon by Mr Cricliton, when ho referred io the sale of margarine. "There has been a good deal said with regard to the sale of margarine at Home," he observed, "but T am of (lie opinion that margarine will not interfere willi the sale of butler of the highest (|iia]ily, as !.here are always thousands of 'people able and willing Io pay for a pure article. 11 will, however, interfere with ! Ilie butters of an inferior quality. The manufacture of margarine is conducted under the most scientific and up-to-date methods, and it is so marvellously got up that ilie average consumer could not t(dl_ the difference between margarine and butter. The best qualities are made from the best beef fat, and up to 10 per cent of real, butter is added. The secondclass stuff is beef fat, mixed with vegetable oils and flavouring matters. The sale of margarine is conducted in a peculiar way, and a strong appeal is made to the cupidity of the housewife. It is notsold straight out at Is a lb, but placards like this one I have here, are placed in a prominent position in the shops. These notices are worded, as follow:—

DOUBLE OVERWEIGHT MARGARINE. lib given, free with each lib. £lb given free with each £lb. •jll) given free with 'each |lb. "The price asked for lib of the best margarine is Is, and the housewife does not realise that she is just buying it at fid per lb; she thinks she is really getting a pound given in for nothing! I am sure (his system has a groat deal to

do with the popularity of margarine, and I am convinced that the sales would not be so great if it was just sold at Oil per lb. it's a peculiar phase of human nature.