The Chronicle. PUBLISHED DAILY LEVIN TUESDAY, OCTOBER 29, 1912. FREE ADVERTISEMENT.

Horowhenua Chronicle, 29 October 1912, Page 2

The Chronicle. PUBLISHED DAILY LEVIN TUESDAY, OCTOBER 29, 1912. FREE ADVERTISEMENT.

Jt is a good business rule, in newspapers a.s well us other trading wincorns, that advertisers who think they can do better by not advertising in any one pajx?r should not. receive gratuitous notices of their sales or businesses. That, surely, is a fair enough proposition. Vet every now and again some Levin person or other gets upset because he or they -ire faced in The Chronicle with the results of this policy. Lately a New Zealand government institution arranged a sale of stock to ho held in a certain town. The sale was advertised widely. Hawera, Palinorston North, Wellington, and other newspapers all had extensive advertisements sent them by the Government- .Advertising Department. Levin and Otaki districts—tho dairy fanners of which will be most readily accessible and the most likely patrons for purposes of the sale—both were passed ever when the newspaper advertisements were being placed. Though the Government Advertising Department shows, such want of business knowledge as this specific instance makes clear, this journal has no complaint to make; it simply sits sti'l as it has done before, and philosophically views the departmental ignorance that has made Government advertisements a comparatively negligible quality with The Chronicle during a long course of years. The only aspect of the case that does upset us a little is that of the .several people who desire to get for their sales or tenders or what not the necessary local publicity bv way , of FREE ADVERTLSEMENTS TN THE SHAPE OF LOCAL NEWS. One aggrieved person told our reporter, very lately, that ho did not wish to see the reporter near his (the aggrieved person's) place of employment again ; it would he no use his coming in any ease, as there would he no news items! This direful intimation wa.s made solely because the editor had struck out of the reporter's latest news item (supplied to him by this particular complainant) a specific notice of the time and place of the sale of stock which the Government Advertising Department had decided not to publish with us. finch an attitude 011 the part of any man is pettish. An editor's news division is like the hand of Douglas, and if tlus particular editor decides not ±0 extend it towards any person or event, that decision represents the last word on the matter. GOVERNMENT ADVERTISING. One reason why the Government Advertising Department curtails its

advertising with- the newspapers published at Otaki and Levin is founded on that department's belief tlii.it ever.v district between Wellington and Falmerston North is weli catered lor »y thv "Wellington newspapers. "That" 'belief lias been built up and fostered by advertisement canvassers for the Wellington newspapers—that race of energetic hurdlers over the barriers of Pact whose allegations art , framed to lit .'ill cases. They arc ''the men on the spot" ; so maturally they are listened to. It is a common pronouncement by certain of these canvassers that their paper "covers the whole of the Manawatu district" ; and the assertion bias been persisted in until some private firms and tin , public officials have come to ivgard it as truth. Hut 'what is the true position? For our own caw, we are prepared to show our .subscribers' ledgers to the Government Advertising Department, ami to place before it. also, conclusive proof that in Levin and its neighbourhood The Horowlieniin Chronicle has a list of linancial subscribers which work's out at FIVE copies to vYvvy one that any Wellington newspaper circulates, -and three to every one of the amalgamated number sent here by the Wellington newspapers. Further, we undertake to prove that in Shannon the. Horowhenna Chronicle has a- subscribers' list which is double that circulated there by β-niy Wellington new paper. The number of Wellington newspapers circulated in these towns and districts can lie ascertained by a very simple and quite legitimate means. Will the new .Minister in Charge of the Government .Advertising Department lwive. the matter enquired into?

CO.VTIXRXTAL MONEY. A tactor in finance that may operate bonolicially I'm' all States and Dominions that liave to go on (lie London money market as borrower.-, is the. entry of the Continental bourses into the antipodean lending Held. For thi. extraneous hel]) the Australasian countries are indebted to the. present (iovernnient ot : Now .South Wales. in view of the tightness of the English money market, enquiries were institutetl on tinContinent, more particularly in Paris, as to the. probability or otherui.se of New South Wales successfully floating a debenture loan there. The information resulting from this investigation was (according to the Sydney Telegraph) siifficiently encouraging to induce the State (iovonimeiit to put. the proposal for in foreign loan into operation, and a few weeks ago definite informal ion wa.s receiv<Hl that a sum of CH.000.000 from foreign sources would be .available almost iniinodiiMt.ely. The ne«j;otiation.s for this foreign loan of M.000,000 have taken place through the London and Westminster Hank, and, although the details as to the nature of the flotation jhx , not available, it mav ho. taken for granted that the money will bo raised on debentures. The interest payable will probably be -I per cent., and. considering the pressure on the money market, tin , financial advisors of the Government regard thi.s rate as being distinctly favourable to the State. Since tlio arrangements were entered into for this loan, ihe outbreak of wflr fins occurred in the Bnlk'ans, rand sonic anxiety has been caused a.s to whether the money would still be forthcoming. However. it is understood Hint the Oovornniont lias received a reassurance on tliis point.