Page 4 Advertisements Column 6

Horowhenua Chronicle, 25 May 1910, Page 4

OPPOSITE POST OFFICE CORNER, PALMEBSTON NOBTH. CONSTANT DROPPING OF WATER. Wears away the stone, and advertisement, too, must bo kept going. It is throwing money away not .to keep advertisements going. Your customer may not require the article at the time, but later on he feels the need, and on turning up the paper finds there, perhaps, a trivial announcement. Yo uhavo created the demand, and your competitor reaps the benefit. A man who hears about you 52 times in Ihe year will knmv ycu o'2 time" better r.ha nil he beard of you but once, and the more ho knows of your goods tlio more he is likely to trade with you. r r TCXFf FEE! ADVnRTrSEBISKTS. A' nonnoyment.s in the daily or weekly print, undoubtedly reach a largo number of prospective buyers. In preparation of the copy caro should lie taken to suo that it is not cramped. A neat or entcliy headline should s!: .'lid out, boldly, Iho'i, in smaller type, should appwr fhe advertisement itself.