Success by Advertising.

Horowhenua Chronicle, 16 April 1910, Page 4

Success by Advertising.

How succcss was wo.n by advertising was the tliemo of several remarkable speeches «t the dinner at tlie Gaiety Restaurant of the Thirty Club. 3 " I here is more money spent on advertising than on any other single commodity, not oxcluding food, clothing, or anything in. the use of mankind," said Mr H. Gordon Selfridge, managing director d\ Selfridges, who was one of the guests. "Xo .advertising was perfect, and lie did not think anyone could indicate what perfect advertising was. "And yet," continued Mr Salfndge, "certain lines of advertisinowere done in London better than tliey are domo anywhere in tho world." Press advertising did its work f|nickcr than other forms, 'ho went on to say, but he thought English papers did not emphasise their" advertising enough. Tt would take time to teach the public in England to look for certain advertisements dav after day as thev do in America. ' Mr R. Woodman Burbridge, gene- ' rnl manager of Harrods, said his ' firm spent £68.000 in advertising la&t year, and the figure would' be larger this yc,ir. The stores rIH lrnt advertise as much ps thev should. Tlie success of Harrods was duo to advertising only. Mr D. Stmyn.rt T)a.ws.rm (managins: direc'fnr.; B+ewarfc Dwson and CK) added that he. too. hadn.ttnincd success by advertising, telling how he stai'tcd business many years ngo with a. capital of £50.