The Chronicle. PUBLISHED DAILY SATURDAY APRIL, 9, 1910.

Horowhenua Chronicle, 9 April 1910, Page 2

The Chronicle. PUBLISHED DAILY SATURDAY APRIL, 9, 1910.

COXOIOKXING "TWO CIIHOX-

Font wt'i'ks of endeavour under tilt' present management ;irt* completed liy "Tin; Chronicle" staH* today; and there have been many indications from the rending public that the wider publicity given lately to all local events and happenings is meeting with general appreciation. Several citizens have had the kindness to call at our office to personally convey their thanks for editorial expressions of opinion, and advocacy of local needs, a nil to promise their help by bringing the newspaper under the notice of their friends. Excellent proofs that these promises have been carried out lias come to hand in the form of some applications to have the "Chronicle" sent to new subscribers. Any of our readers who are of opinion that the "Chronicle" is new a good reflex of local happenings and doings, reasonably conducted and fairly well written (points which, with all humility, | we claim to be due to the. native ability that our staff possesses) may help forward the paper materially by bringing it under the notice of those of their friends who may be non-subscribers. There are several further improvements in contemplation ; but these will have to be effected by degrees, for the present management is desirous of progressing in a permanent wa T '; not of making a bewildering series of coruscations, and then fading out altogether. In the course of the ' next few weeks some further efforts at improvement may become manifest in the paper; in the meantime, our readers may rely on the assurance that any advancements already apparent will be well., maintained. The greater prominence givein to local church news has been one of the features that has met with commendation in the ]...«t few weeks; and, to make a .-•uldui jump that is less wide than it may appear to those who have* not assimilated the deeds and vie»vs of Bishop Wilherforee, Ave may ft; y that 'the sporting community };as been met, this week, 'by the publication of our second editions a attle

later than usual on race days -a change that allows of three or four rare results being printed where only one Cor at the most two) previously appeared. Arrangements have boon made, starting from Today, to have "The Chronicle's" second edition despatched to Ohau, Manakau nn:l Olaki, instead of lit first edition, as heretofore-—so in future the residents of those parts will be .able to get the latest s,iii'l- | ing results a good deal earlier !h;"i , Hhey have done by waiting lor the arrival of the city newspapers. Possibly the foregoing remarks, may seem somewli.it. vainglorious: but they are not. They simply amount to a necessary advertisement; to an editorial cum managerial exemplification of the advice we have given to a good many tradesmen: "when you have a good thing to sell -advertise it!" H remains to be added that the improvements already noticeable is due in a very large degree to the 10/al support ajid helpful service given by every employee of "The Chronicle." In recent years it has become a habit to decry the workman of In-day. and to speak of the wonderful efforts of the men who ,i?cl to bear the burden., but we hare'a shrewd idea that something similar was said a good many years earlier regarding a still earlier general: .11. The world is borne cji the winvs of change, and the men of tu-dav are as fit- to keep the wings in Miction >as their fathers before them were. And the quality of the work given by our particular set of wing-workers has been so good that we feel impelled to make this public acknowledgment of the fact.