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Hawke's Bay Tribune, Volume XXIII, Issue 227, 7 September 1933, Page 10

“When the captain of the boat I made the trip to New Zealand in last year told me the New Zealand tobacco was toasted,” writes “Lonehand” in “Everybody’s Weekly,” “I thought he was pulling my leg. ‘ln the name of all that’s wonderful,’ I asked, ‘why toasted’? ‘Wait till you sample it,’ replied ‘the old man,’ ‘then you’ll understand what toasting tobacco does.’ And so I did. I found about nine men out of every dozen were smoking this toasted tobacco, and throughout my sojourn in that delightful country I smoked nothing else myself. It is the toasting of the leaf that imparts to this tobacco its beautiful flavour and unrivalled bouquet. There are only four brands, but four’s plenty because they comprise a very mild aromatic (Riverhead Gold), two choice blends of medium strength (Cavendish) and Navy Cut No. 3 (Bulldog) and Cut Plug No. 10 (Bullshead) (a rich, mellow full-flavoured sort). The latter was my favourite, but all four are top-hole, and safe, because they are toasted ,which ingenious process (I saw it in operation) successfully eliminates the nicotine.”*