EMPIRE BUYING

Hawke's Bay Tribune, Volume XVII, 10 December 1927, Page 9

EMPIRE BUYING

For Christmas Shoppers

How to Make

Your Purchases

We reproduce herewith an attractive and interesting auvcrtisoim ui published in many of th Home newu papers by the Empne Marketing Board. Tins particular advertisement occupied almost a quarter or a page la the London “Sunday Express " Loyal colonials will see at once ibat this is a must generous and timely feature and that a good lead has been given by the Empire Marketing Board to Christmas shoppers of ah classes. It is not special plea J tug on behalf of any utie industry, but an appeal based upon the sound economic uoctrine that the development of trade within the Empire is one uf the surest means by which to increase t!.«« sum-total of its volume and the wealth and happiness of all concerned. Wo are not losing sight of the fact that legitimate trade with otner cuuntines is also good economic sense. But where the purchaser has a choice be-

tween an article produced within the Empire- and une from any otter source, loyalty to the Commonwealth of nations to which he or she belongs should issue in the choice uf the Imperial product.

And when it comes to a matter of solid fact, it will be found that there are few requirements for the Christmas season that cannot bo met out of the resources of the Empire to which wo belong.

Wo had concrete evidence of th s sonic tunc ago from the owner of a station not far from Hastings, who proudly asserted that his whole equip nient—houses, sheds, cars, fencing ,implements and machinery—were produced within the Empire. The same can be said of your more intimate requirements for the Christmas season. Shop early; and buy Empire goods.