CHRISTMAS SEASON

Hawke's Bay Tribune, Volume XVII, 7 December 1927, Page 5

CHRISTMAS SEASON

HASTINGS SHOPS LOOKING GAY GOOD BUSINESS BEING DONE. The Hastings shops are now looking gay with Christmas goods, the window-dressing in the various establishments 1 presenting a brilliant and colourful appearance. The proprietories do not. as in days gone by. dress up their wares in their shon fronts and allow the one effort to do duty for the Yuletide season. The present-day practice is to construct an artistic array of the goods on sale in harmonised lines and set out in the most attractive manner, dazzling to the eye, and to demolish the whole creation within the succeeding day or two, to make way for a still more alluring presentment, calculated to cause any ordinary’ miser to fall a victim to the temptations set before him. Old times are changed, old manners gone, and the windowdresser, who in the vanished years was anybody who had the time to spare, is now a comnetent artist who conducts his craft as a profession, and whose worth is recognised. To view the various parades of shimmering dress materials, dainty gloves and hosiery, coaxing hats, charmingly hound hooks, sparkling jewellery and the thousand and one glorious things that go to meet the fancies of those who desire to express, in gifts, their love and esteem nt this, the Christmas season, is a source of great pleasure, either in the light of the sunshine or under the glamour of the electric lights after the shops are closed, and it is not unreasonable to predict that the various traders will reap a satisfactory harvest,