"Yes, " said tlie wholesaler to the pressman, (neiv . brands are always cropping up, and quite often a heap of •nitmey is pxpendefi in trying to popularise them. They don't always catch on though, despite lavish advertising. No amount of pushing will push a poor line into favour. As Abe Lincoln used to say you can fool some of the people sonie of the time but you can't fooj all the people all of the lime. But when a line ip really tip-top eyerybody wants it. Look at our toasted tobaccos — selling like hot cakes everywhere. Why? Because they offer about the best value in tobacco money c,an, buy. " The whplesaler Vas Tight. (t Toasted" is good. The rleaf from which the five renowned blends Cut Plug No, 10 (Bullshead), Navy Cut N0. 3 (Bulldog), Cavendish, Riverhead Gold and Desert Gold are made is of the choicest, while toasting frees'them very considerably of nicotine. The triumph of toasted may fairly be considered the reward of raerit.*
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https://paperspast.natlib.govt.nz/newspapers/HBHETR19371224.2.148.3
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Hawke's Bay Herald-Tribune, Volume 81, Issue 78, 24 December 1937, Page 15
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165Page 15 Advertisements Column 3 Hawke's Bay Herald-Tribune, Volume 81, Issue 78, 24 December 1937, Page 15
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