Page 6 Advertisements Column 3

Hawke's Bay Herald-Tribune, Volume 81, Issue 76, 22 December 1937, Page 6

The veteran smolcer had been expatiating at the Club on the merits of toasted tobacco, but his pal didn't seem much impressed. "Honestly," he said, "I can't see how toasting the leaf can make much differenee anyway." The veteran laughed. "If you were to brew a pot of coffee, my dear chap," he said, "from coffee beans whieh hadn't been toasted (or roasterl) before they were ground, the stuff wouldn't be worth drinking. It's heat, skilfully applied, that brings out the beautiful flavour and aroma of the coffee bean; and its precisely the same witli tobacco. Wlien ihe leaf )s toasted (a Tather complox process) it yields up its full flavour and fragrance, and what's more, the nicotine in it is mostly eliminated. Thus it becomes comparatively harmless. And, believe, me, once you smoke toasted you '11 have no time for any other tobacco. Oh, yes, there are several blends, Cut Plug No. 10 (Bullshead), Navy Cut No. 3 (Bulldog), Cavendish, Riverhead Gold and Desert Gold. And to my mind they're the pick of the baskefc. Every tobaccouist iatocJta fheJlI',*