Page 10 Advertisements Column 2

Hawke's Bay Herald-Tribune, Volume 81, Issue 76, 22 December 1937, Page 10

The veteran smoker had been Sxpatiating at the Club on the merits of toasted tobacco, but his pal didn 't seem much impressed, "Honestly," he said, "I can't see how toasting the leaf can make much difference anyway." The veteran laughed. "If you were to brew a pot of coffee, my dear chap," he said, "from coffee beans which hadn't been toasted (or roasKal) before they were ground, the stuff wouldn't be wortli drinking. It's heat, skilfully applied, that brings out the beautiful flavonr and aroma of the coffee bean; and its precisely the same with tobacco, When the leaf is toasted (a Tather complex pro.cess) it yields up its full flavour and fragrance, and what's more, the nicotine in it is mostly eliminated. Thus it becomes comparatively harmless. And, believe, me, once you srtioke toasted you '11 have no timo for any other tobacco. Oli, yos, thero aro several blends, Cnt.PIug No. 10 (Bullshead), Navy Cut No. 3 (Bulldog), Cavendish, Riverhead Gold and Desert Gold. And to my mind they're. the pick of the basket. Everv tobaceouiat stocks them. ' '*