Page 15 Advertisements Column 3

Hawke's Bay Herald-Tribune, Volume 81, Issue 75, 21 December 1937, Page 15

Nowadays ovory hotel and nearly every large private residence boasts its smOke-room, and many seem to think this is a comparatively modern idea. As a matter of fact the provision of a special apartment for the use of iovers of tlie weed dates back for centuries. All the spacious and beautiful English Mauor houses of Elizabeth's time had their smoke-room. What kind of tobacco they smoked then is not particularly recorded, but it is said to have been "coarse and strong" for the most part. Comparatively little was known in that day about tobacco culture. Modern methods of manufacture were unheard of and brands like our 1'amous toasted Cut Plug No. 10 (Bullsliead), Navy Cut No. 3 (Bulldog), Cavendish, Riverhead Gold and Desert Gold were unheard of. 4Toasting is a very complex process. It not only effectually purifies the leaf but helps to give it its exceptionally fine flavour and wonderful aroma. The blends named have now been for many years before the public and each year has seen an increased output to meet increased demand.*