St. Valeistine's Day. Opinions expressed at a meeting of Auckland retailers indicated a strong possibility that St. Valentino's Day might be revived in Auckland again after a lapse of moro than 20 yeat3. The martyrdom of St. Yalentino at the hands of the Romans is commemorated in England, the Unitod States, and now in Australia on Fobruary 14, when small gifts and cards are exchangod. The spirit of the day liftd broadoncd' from mere expressions of affection iiito the recognition of family ties by thu exchange ot" gifts when the custom began to lapse about 2u years ago. Tho) fall from favour of the day was chie* to the facetious vein in which people began to treat it. Its rovival in the United States met with sueeoss, which has been repeated in England and Australia.
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https://paperspast.natlib.govt.nz/newspapers/HBHETR19371125.2.27.2
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Hawke's Bay Herald-Tribune, Volume 81, Issue 53, 25 November 1937, Page 4
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135Page 4 Advertisements Column 2 Hawke's Bay Herald-Tribune, Volume 81, Issue 53, 25 November 1937, Page 4
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