A MODERN MEN'S SHOP

Hawke's Bay Herald-Tribune, Volume 81, Issue 53, 25 November 1937, Page 12

A MODERN MEN'S SHOP

^-V - - - - \ New Premises for Hallenstein Eros., Ltd. NEW DESIGNS IN PLANNING Considered to be the latest in construetion and lay*out of clothing stores in the country, the new premises in Heretaunga street of Hallenstein Bros. Ltd., will be opened on Saturday morning. The store is situated in the larger portion of a modern single-storey building in the centre of the shopping area, and forms another link in the growing chain of handsome* business houses in the town. The new store will be a large one, the 30-feet street frontage, and its 90feet depth giving it a floor space of 2.700 square feet, which will be utilla- 1 ed in the fullest possible manner by i the skilful ' arrangement of showcases and floor stands over the whole shop. The show cases, of glass and the finest blaek oak, have been espeeially ehosen for their handsome appearance and the effect which they will produce in combination with the rich buff finish of the walls, in addition to their niain purpose of displaying to the purehasing public the full selection of goods available. 'The store is laid out in the latest technique of shop-dressing, in which the old. style of keeping men's wear in boxes and under counters ha% been completely abolished. The . new method is, by the expert nse of showcases and floor stands, to have arrayed the whole selection of the store in view. This feature will be specially apparent in the hat department, where row upon row of hats in cases and upon stands are open at a glance to the view of. the purchaser. Other departments, which will be arranged as separate units of the store, are the boys' clothing and mercery departments, men's clothing and mercery department, and a fully-stocked men's and boys' footwear department. At the rear of the premises have been constructed fltting rooms, where prospeetive customers may view their putchases. Here are the latest type of swinging mirrors, where customers may gain a view from every angle of the garment being tried. A special feature is the installation of lights above the mirrors. 1 Lighting in the remainder of the store has also been planned well. The "true daylight" effect, in contrast to the semi-dusk of the former generation of shops, is obtained ,by special skylights in the roof of the single-storey building, while for night use, 18 modern pendant lamps, with opaque shadea have been fitted. Ventilation is according to modern requirenients, with electric water heating available for the winter weather. In the show-window, again, modern display methods have come to the fore. Bordered by gray terrazzo and black vitrolite, with chromium strips relieving the dark colours, the windows are fitted with concealed lighting. It is in the arrangement of the actual window itself, however, that the advance is noticed. The principle of having a broken Idne in the window, with show goods on various levels is designed to attract notice more readily

The windows are so arranged, also, that a quick change of displays is possible. "When the store opens on Saturday it will be fully stocked with men's wear, specially imported from overseas. The better classes of New Zealand manufactured gbods will also be presented. In charge of the store will be the new Hastings manager, Mr N. F. McPhorson, well known to the Hawke's Bay public through his association with Parker's Ltd., in Napier. The store was designed by Hastings arcliitects, Messrs Davies and Phillips, and built by Mr H. Abbott.