Page 6 Advertisements Column 2

Hawke's Bay Herald-Tribune, Volume 81, Issue 39, 9 November 1937, Page 6

New brands of tooucco are constautIv making their appearance- on tlie market, b'ut^many of them fail'to catch.on and despite all 'the time and money expended to popularise them and push their sale, fizzle out sooner or later. Far otherwise has it been with New Zealand 's famous toasted brands.- For many years now they have been before the public and 'each year sees the demand increase by leaps and bounds. This is assuredly the reward of merit, and the recognition by smokers everywhere that ' ' toasted, ' ' i.e., Cut Plug No. 10 (Bullshead), Navy Cut No. 3 (Bulldog), Cavendish, Riverhead Gold and^Desert Gold, is something out of the common run. It is composed of tlio choicest leaf, carefully matured and ksilfully blended, the finish'ed product . challenges companson with the world"'s best- "Not only are the -brands nained the sweetest, coolest, most fragrant and delieious but the purest The toasting of the leaf effectually rids it of excess of nicotine, and thus is the smoker safeguarded. That is becoming gonerally recognised, and is probably why -so many/ doctors smoke *"toaste&-'? * '•"* "Sjj,