NEW PHONE DIRECTORY

Hawke's Bay Herald-Tribune, Issue 207, 17 September 1937, Page 13

NEW PHONE DIRECTORY

Chocolate and Green Cover CONTINUAL REVISIONS No longer can young women dye their dresses pink at the expense of the Post Office. Telephone directory covers are to be changed in colour. but not back to the red of a few yeans ago. The Post Office is adopting a method ,of indicating the latest edition at a glance. Commencing with the October issues of the directories (ChrLstchurch and Wanganui), the covers of the whole series will be printed in ehocoiate and green. Every directory is brought up-to-date and reprinted twi.ee a yoar, and whou the new colour schemo has run through the completc series, the department will revert to the familiar red and. darlc bluc ink i'or a completc edition altcrnatiug between two colour schemcs each si.\ month®. This is the second change which has been made in tho appearance of thc directories. Ifor some years they wero all bound in lieuvy red paper which it was discovercd "\\onld release a good dye when boiled and was consequently iu dcmand for uuofficial reasons. This was replaced by a two-colour elfeet on a strong manila paper. A special staff of the General Post Office is continually cngaged in revisiiig and issuing fresh eurtions of thc directories, and they have just despatchcd the largest of the series, that of Auckland, each copy of which weighs ilb. 5oz., the whole edition requiring over twenty tons of paper. It requires no fewer than ten tons of manila paper to provide siinply the covers of New Zealand's telephone directories throughout the year.