BEAUTY SECRET

Hawke's Bay Herald-Tribune, Issue 195, 3 September 1937, Page 10

BEAUTY SECRET

mAXfflCTOR

BY

HOllYWOOD MAK1 UP 6ENIUS

f FORTY IS A FASHIONABLE AGE Forty is no longer the "deadline" on feminine life— ^but ratiher the most fashionable and advantageous age through which the modern woman passes. Many of the cinema's most charming personalities are forty. Make-up has played no small pa-rt in increasing the beauty age and lowering the mortality charm-rate of women The make-up man's axiom for the forty year old woman is simply this: Do not be self-conscious about your age. Dress and make-up according to your yeays Tather than with a motive toward hiding them. A, baekground of consistent care of your skin is naturally one of your most priceless possessions, if you aro a matronly beauty. Also tho nightly usc of skin and tissue cream to retain the suppleness of your skin is an important factor in amplifying your beauty of two score years. But most important is the colour and application of make-up, aijd the deft arrangement of the coiffure. Forty 's aim should be a woll-poised, wellmodulated charm, with no pretences tov » ward tth.6 twenties which might be interpreted as kittenish. Rouge and powder should be selected according to ago as well as the colouring of eyes and hair. The lighter. brighter shades may be very garish at' this age. And the technique of applying them should be watchcd with the greatest of care. Technique is important to the very young, but it is necesaaiy to the mature lady. Rouge aud Bpstick must be applied by her so that their presence it scarcely discernible. At the first sign of lines, or wrinkles in the face, milady's natural impulse is to utilise large folds of hair for hiding them. She should Tealise that she is logically the first to notice these tiny harbingers of advancing years, and that she has done it by a careful studj of mirrors, which no one else is likely to be in a position to do. If she takes care to kecp her skin in a pliable condition they will probably not be very noticeable and by piling so much hair about her face she has completely ruined the contour of h'er features. It is just as important to flatter your fealuies a forty as it was at twenly or thirty, Take the best care of your

«kin and then arrango your hair so that you completely igno.u the presence of wrinkles in doing so. Another inclination to wihich the feminine forties are inclined is the cancoalment of facial lines through heavy make-up. It may be possible to hide wrinkles under a thick layer of make-up but in so doing an offect is produced which is much more detrimental to loveliness than the lines themselves. The face ihas become a hard mask! One of the most outstandingly lovely women of stage and screen is Billie Burke, who qiute franklv admits that she is forty. For mere than twonty ycars Miss Burke has i;.ai:Uiu:ied au enviable x'O.sition arnong Ihe forcniost Thespians. She is not in the least self-

1 conscioua about her years, bocauae to-day Billie Burke is a. more polished actress, a more charming woman be-l cause of her baekground and experi-i ence, Through her constant association; with make-up authoritiea and designers, for stage and screen, her cosmetic ofj costume habits onable her to appear alluring and lovely at all times. Her clothes are simplo, striking, flattering. They are never reminiscelit. of debutantes pr flappers. There is always i dignity and good taste, even in the jewelry she wears. Her coiffure is also simplc and her make-up is nevtr hcavy or exaggerated. The rcsult is that she is lovely— an. oulstaoding exabiplf f#r modcrn forties the world ov#*.