FASHIONS FEATURED BY NEW SEASON DESIGNS

Hawke's Bay Herald-Tribune, Issue 169, 4 August 1937, Page 11

FASHIONS FEATURED BY NEW SEASON DESIGNS

Spring and summer frocks will feature iioral materials fashioned with llared skirts, wide plain coloured sashes and posies of flowers for trimming according to the designs mciuded in the portfolio of fashions whieh accompanies each issne of Weldon'e Ladies' Journal. Tho July number, whicli as now on sale, has a particulariy interesting portfolio with designs of 70 new models and three free patterns — a euit, a tailored frock and an attract-ive afternoon frock. In the journal itself ' are tho usual special features, an excelleul magazine sectiont with three complete short storiee, and a further instalmeni; of the novel and two-colour picturos of the crowning in the Abbey, especially painted for the journal. The home and handicraft sections, cookery, niothercraft and beauty will delight the women readers who will hasten to try these excellent hints. CHILDREN 'S FASHIONS. Presentation plates in full colour of their Majesties King George VI. and Queen Elizabeth in their Goronation robes, are the Goronation gift with the June number of Weldon's Mother and Home, and will delight the heart of every child. This journal ineludes the specially-bound bazaar of children 's fashions, with over 50 designs for children of all ages, which; will bring fresh and charming ddeas.to all who are preparing the summer elothes for their little ones. I'our free patterns will do away with the worry of cutting out, the patterns given boing for a one.piece frock for the toddler, a girl's pinafore dress, girl's blouse and shorts for the eight-year-old, and a sports dress for her elder sister. Special articles dnclude a description of Queen Elizabeth 's Coronation robe, "Round the Clock" with Shirley Temple,.and an interview ' with Cecily Courtneidge. Several questions are diseussed' in the mothercraft sections, and the serial and story provide interesting -reading matter.