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lays the cards ■ ly^roii tbe table — 3#^" FACEUP! *~"A You don't judge a book by its cover — \V >$^kk \ it's what's between the covers that ULTEKCATO RadfoiS are macle In New \ * \ counts, and it's the same with Zealand by fully qualified designing \ BM) \ ULTIMATE Radio. It is the parts you engineers and technlca! staff, using the \ ^§B®ky \ cannot see — the perfection of the *"* \ 1& i issugsttfu ' * \ ^ - — and all - round superiority. Every > -f ULTIMATE part is thoroughly tested ULTIMATE RADIO IS BUILT ^ — V to conform to the highest standard of SPECIALLY TO SUIT NEW ZEALAND f?\L^rl \ efficiency, allowing a safety margin in CONDITIONS, -AtKBIMI \ pertormance that is unexcelled. \ tgEral \ RADIO LTD. cordially invites you to \ i085iRi\ examine the construction of any V \m*\\\ ULTIMATE set and see for yourself \ n why ULTIMATE is such a remarkable • V_ ". Radio. • _>^— -\ Then match ULTIMATE against any ^ \ other set — imported or not — that's the ^^HK^9fil|||fl||^R|H AQ-vTESW X easiest and most convincing way to \*mm\ \ prove for yourself that the only radio ^IBfii'^flH^lH \ WS&k \ for YOUR home is ULTIMATE— the mBPiHHHH \ \ ■ f^dio that has won Nine champion \ • °f Champion Awards for world-wide • \ W^^y) reception against the whole field of V_— — English,Americanand Australian sets. ~y The finest engineered and most expenr^- — V sive Motor Cars have no fancy Gadgets V *n their construction — neither has l^gBlHHi VV^Mk \ ' ULTIMATE Radio. Gadgeis • only \ ^SwslSa \ • clutter up efficiency, whether in Motor \ ralgR \ Cars or Radios. Every ULTIMATE \ \KY^w)ft\ part is scientifically harmonised and so \ marvellously balanced that every type V programme is received with absolute • . fidelity. (\0a#\ Ultimafe Radios ara as trouble-free m | 1 i| YV^ V as "at"os can k® mai'e' ' \ ixJ# \ ULTIMATE Radio gives the best in - \ T#^»A tone, the best in cabinet design, and the \ 4f ~ u>) best in all round radio performance. \ — ^BEMEWBER THAT ULTIMATE IS IHDIVIDUALLY BUILT flHP IS MOT A HflSS PRODUCTIOH RflPIOl c s HECTOR JONES ELECTRICAL CO. LTD. KB^G SIREET. HASTINGS.

Permanent link to this item

https://paperspast.natlib.govt.nz/newspapers/HBHETR19370724.2.119.1

Bibliographic details

Hawke's Bay Herald-Tribune, Issue 160, 24 July 1937, Page 8

Word Count
319

Page 8 Advertisements Column 1 Hawke's Bay Herald-Tribune, Issue 160, 24 July 1937, Page 8

Page 8 Advertisements Column 1 Hawke's Bay Herald-Tribune, Issue 160, 24 July 1937, Page 8

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