Page 9 Advertisements Column 2

Hawke's Bay Herald-Tribune, Issue 156, 20 July 1937, Page 9

New brands of tobacco are constantly making their appearance on the raarket, but many of them fail to catch 011 and despite all the time and money expended to popularise them and push their sale, iizzle out sooner or later. Far otherwise has it been with New Zea^ land's famous toasted brands. For many years now they have been before the public and each year sees the demand increase by leaps and bounds. This is assuredly the reward of merit, and the recognition by smokers everywhere that "toasted," i.e., Cut Plug No. 10 (Bullshead), Navy Cut No. 3 (Bulldog), Cavendish, Riverhead Gold and Desert Gold, is something out of the common run. It is! Composed of the choicest leaf, carefully matured and skilfully blended, the finished product challenges comparison with the world 's bost. Not only are the brands named the sweetest, cool'est, most fragrant and delicious, but the purest. The toasting of the leaf effeetually rids it of excess of nicotine, and thus is the smokor safeguarded. That is becoming generally recognised, and is prcbabiy why so mauy doetors smoko ' ' Loasteil. " -