Page 12 Advertisements Column 3

Hawke's Bay Herald-Tribune, Issue 151, 14 July 1937, Page 12

The heaviesfc smokcrs? A trade journal which has been digging up statistics says labourex's are the heaviest smokers in the Old Country among outdoor workers, that the heaviest smokers among profe§sional men are parsons (witlx writers a good second), while tlxe women of England are tho heaviest smokers of their sex, the world over. What do they all smokc? Worlcing men, states tlxe same authority stiek to the old brands mostly, but that the growing preference by other classes is for /'something better. " Flavour and bonquet must both be choice! It's precisely the same story in Nqw Zealand. Brands which satisfied smokers in the past no longer satisfy, and are "going out." The mod* ern smoker is more cx'itical, more fastidious, and this tendeney rea-lly dates from the coming of "toasted," that is Cut Plug No. 10 (Bullshead), Navy Cut No. 3 (Bulldog), Cavendish, Riverhead Gold and Desert Gold, the purest, most fragrant, nxost enjoyable, and certainly tlxe least liarmful of any tobaccos nxanuiac'tured. And it's toasting whielx tiiftkes tlieni so. It cuts out tlie aic.oline! it eixhauccs llavour and bouquet!*