FRUIT MARKETING

Hawke's Bay Herald-Tribune, Issue 137, 26 June 1937, Page 19

FRUIT MARKETING

. Organisation To Control Local Saies WIDE SC01PE LIKELY Accordiiig to growers promihent in the fruit industry an organisation is now being crealed by the Government to take over the control and marketing , of fruit throughout the Doxnihibn on the lines suggested in April by the Fruit Marketing Committee, Writes aii Auckland correspondent. The name of Mr F. Pieot, direetor of internal. marketing, is freely mentioned 'as the, iikely direetor of fi-uit marketing ' Ua-' der the Primary ProductS- Marketing Department. ... The control is stated as likely to b|e comprehensive, embracing all types of fruit, even to blackberries. Informatioh is now being obtained regarding ■ the consumptidn of varidiis types oi truit-ia the cities and towns, for the essential feature of the Bckeine once it is in opei'ation is so to regulate tho suppjy at various poiuts of distribution as to ensure that there shall be no glut. Exclusiou of Vegetables Apparently there ife no intention at the momeht to, exteud the seheme to vogecaDies, although the inclusion of vegetables 'was one of the x'ocoiniueiidations oj, the comxnittee. Tt is thought that the Government proposes tt» wofk very mueh on the Iipes of the recommendations of the coinmittee, Bo far as fruit is concernecL Those recommendations, besides suggestang the appointment of a direetor of - fruit marketing and control by tne rrimaly Prouucts Marketing Department, provide for the settmg up of a consyj^ative comnxittee comprising representatives of the JNew kealhuu i'ruitgrowers' i'ederation, the New Zealand Fruit Lxport Board, the New /Seaiand Jbruit and Produce Brokers'' heueratioii and the Wellington Fruit and Vegetabie Eetallers' Association, as well as the estabirshment of districi marketing authorities. . Tt ia aiso assumed ' that retail truiterers Will be licensed eaeh 'year, sucii licenses being both personal and in fespeet to delinite business preiniae;-.. One oi the saiient idea-s of the control scneihe is that .unnecesHary distributors should be eliminated, and a licen■iing , schenie would enable the licensing Uutnoi'ity^ should a licence lapse, or be caucoJied, to decide whether a new licenCe should be, issucd.