Page 13 Advertisements Column 3

Hawke's Bay Herald-Tribune, Issue 131, 19 June 1937, Page 13

A new brasslere; Lido by Berlel; a feather llght I f y \/ | | | ** miracle worker deslgned for health, action " 1—- L-- ■ and trlm youthful beauty. With this brasslere, V J uplift is achieved without'any constriction or " ' ' * % s bunchlng. Deep perfectly shaped contalners J; separate and hold soft drooping breasts In flrm ^ youthllnes. Support to both upper and lower w curves removes the straln that causes delicate ' muscles to break down. Lido uplifts you to beauty instantly, and helps you stay that way natural ly. And Lido puts no ban on freedom. Action's Its seeond name. It's llght, cool.and launders like. , ...k _ nobody's business. New frocks are putting more ..... - . em^hasis on bosofns. Lldo's your answer and a ■* i-i? ■ ,'-u very perfect and practical answer at that. /""""N ■ ^ " M ■ ' ' * ★ Every Lido has a spare set of straps fggy | to lehgth'en its life. , A simple litth. . .... T; DOdCCXf attachment also included makes ti com~ . • / V^H jJlCnO pletely backless for cvening wear, ■ ' * ' • 1 i 1 ' * . • • * ' " V