Wood BEAUTY SECRETS

Hawke's Bay Herald-Tribune, Issue 128, 16 June 1937, Page 11

Wood BEAUTY SECRETS

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HOLLY WOOD MAKf UP GENIUS . , f

BEAUTY EMPLOYED This is an age in which women are welcome in business. In fac.t, they have become an integral part of the business system, but.frequent interviews with' employers and employment agepcies have Gonvinced rne that tho woman who is now succcssful in business is oue who is well-grooiued and careful of her appenrance. 'The HollywoQd- standard of chic .and charm has influenced the feminine world as a whole. Business men are becoming more and more critical of the personal appearance of the people they employ in their stores and ofiices. This is partly because the modern girl has created for herself such high standards, and partly because charming well-groomed young women are an asset in dollars and cents to a firm. There are a few things that the business girl has to coutend.with that do not touch the housewife, Her problem is neaTer that of the movie star. -Her; make-up must be quick and efficient, like everything else about her. The time element is one of her chief concerns. She must have a small make-up kit handy at her office, because she can't just go to her dressing tablo for makeup rppairs. The efficient young business woman aims at smartness and chic, both in clothes and make-up, not at exotic or glamorous effects. Tho latter helong to her evenings, not her days at worlt. Fo» Ihese she must be "tailored" for fa6e as well as figure. The prime requisite for a ' 'coinmercial complexion" is a clear skin. Oleanliness is the ' basis for this. Everyonc has undoubtedly noticed that the skin gathers more dust and grime during a busy day down town than it does at home. The exhaust of many motoys," carbon paper, si-oke and soot are among ihe many reasons for this. Therefore, it is advis.able for the emp'.ovcd beauty to clean her face at leasi ouce a day more than the woman who stars at' home. For this purposi ho slio'uld kccp clcansin.g cream, as well as her other make-up, either in her loclter or in a beauty kit in her dcsk ilrawcr. bkin i'reshencr or astringcnt will be I'outid cxeeUent for bringing baek that fresh, car.lv morning fceling taat v.'cars uil as the day progressea- After cleans-

ing the face, then applying skin freshener and a now make-up, the career woman will lind that not only her appearance, but her efficiency, too, is at a higher point than it would be otherwise. Hands that tap the typewriter are always on parade. So hand lotion shoulcl also find a place among her other office liour beauty requisites. CoiEures for careers should bo of tho simple, casy-to-keop-in-placo variety. Claudette Colbert boasts that she has not changed her liairdress for years, because she leads a busy life and when her hair is combed juti IbM w*jjr ' it sldys in placev

New hairstyles, however, often fit your type and fall into the natural iuclination of your hair better than tho old one. Keep experimenting until you find your pwu office variety. Week-ends and evenings are yours for more exotic expression. ■ Business beauty carries with it a set of ethics; as'well as technique. Do not make-up in your office! Do not manicure at your deskl And above all do not comb your hair between letters unless you seek privacy to do so. . * Your employer must know, naturally, that you do not look perfect all the time, but it is neither necessary nor graccful to flaunt the fact in his face.